Armstrong, Gary and Kotler, Philip and Harker, Michael and Brennan, Ross (2012) Marketing : An Introduction. Pearson Prentice-Hall
Abstract
Introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. The book's strength lies in the
many international practical examples and real-world cases. Special
attention to customer relationships, the creation of value and brand
equity reflects well today's marketing requirements. A focus on the
ever-increasing importance of new technologies makes this book
invaluable for business schools – in the UK and abroad.
| Item type: | Book |
|---|---|
| ID code: | 34452 |
| Keywords: | marketing , customer behaviour, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: |
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| Depositing user: | Pure Administrator |
| Date Deposited: | 15 Nov 2011 11:35 |
| Last modified: | 22 May 2013 11:49 |
good marketing defination
ReplyDeleteanother artical is here
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